Asset 2
Workshops

Narratives of Fashion Photography - Paris

At a
Glance

Narratives of Fashion Photography - Paris

Course Dates

30, 31 January and 1 February Enquire Now
Christmas Offer until 9 January 2023 Book Your Place

Duration

Delivered over 3 Days in Paris, France commencing 30 January 2023

Delivery


On location in Paris with professional photographer and PSC lecturer Elli Ioannou Providing international industry level production, including live models, stylist, hair/make up and 2 locations in the heart of Paris. Delivered over 3 full yet exciting days, Elli will cover : visual storytelling , concept development , directing + model direction , pre and post production , marketing the editorial to develop your brand. Whilst the workshop will address essential photographic techniques of lighting and composition , the focus is less technical and more about concept development and creative exploration of fashion editorial narratives.

Career Outlook & Pathway

Establish your career using the fashion editorial platform
On completion of the workshop , participants will have produced and created a professional level fashion editorial in Paris, creating a body of work for their portfolio of an international standard. Understood and applied the importance of storytelling ‘narratives ‘ within fashion photography. Gained an understanding of how the fashion editorial contributes to establishing a career as a photographer . Fashion photography is relevant to art , commercial +documentary genres . Many art photographers have been commissioned for fashion work for their unique and fresh perspective, or documentary style . Committing to undertake both the Paris fashion week street-style and Narratives of Fashion Editorial Photography provides a unique opportunity to gain diverse knowledge and experience of the fashion photography industry on an international level.

Course
Summary

Narratives of Fashion Photography - Paris

The photographic image has always been and still is about story telling - a narrative within a single image used within photojournalism and advertising  or  in editorial context using a series of 3-6 or 12 images published in magazines.

The emphasis of the immersive workshop with Elli Ioannou is on the core structure of fashion editorials driven by specific themes and narratives , which will inform and drive the aims of the fashion shoot on Day 02.  The workshop explores the notion of narrative and storytelling through fashion photography  as visual  communication. Delivered over 3 days in Paris -the  city of fashion and the birth of photography.

Using exclusive locations in the heart of Paris, the workshop incorporates art and architecture. In addition ,  Elli also  addresses  the role of the fashion editorial as a powerful business tool in establishing the photographic career for emerging photographers. 

On completion of the workshop , participants will have produced and created a professional level fashion editorial in Paris,  adding an international level  contribution to their portfolio. Understood and applied the importance of storytelling ‘narratives  ‘ within fashion photography.

LEARNING OBJECTIVES

  • Understand + develop visual storytelling within fashion editorials 
  • Understand the role of the photographer + the  stylist within fashion editorial industry 
  • Directing of models , working with a stylist + photographer, with 2 locations in Paris. 
  • Working with teams 
  • International level fashion photography series based on the fashion editorial structure 
  • Content for self promotion (portfolio, web , self publish content )

PROJECT BRIEF ASSIGNED ON DAY 01

the Project Brief for the workshop outlines  the objectives and learning outcomes so that:

  • students have a clear goal whilst shooting for the fashion editorial  as well as post production day
  • create and compile the work produced based within the context of the fashion photography editorial 

USE OF FINAL PHOTOGRAPHIC SERIES

For submission to online magazines, developing a portfolio , exhibition , website, self publish a photo book-magazine style .  Image usage is strictly portfolio use only (website, social media, self publish and portfolio) not for commercial purposes 

PHOTOGRAPHY LEVEL beginners to intermediate photography . Must be over 18years old .

EQUIPMENT REQUIREMENTS:

DSLR + lenses 35-105 / standard 50m (a guide only )

*fashion stylists a compact camera with inter-changeable lenses or DSLR is recommended.

SD cards x2 125GB

External hard drives 

Laptop for post production with access to Adobe CS 

Course
Lecturers

Elli is comfortable as an artist working in both the commercial & art photography worlds.  With 18 yrs experience in advertising photography specialising in fashion. Her creative repertoire includes: photography and video director, photo media editor and creative mentor.. Best known for her fashion campaigns and backstage images, Elli is also carving a niche for herself in contemporary video art.

Born in Cyprus, raised in Australia, Elli now resides in Paris, France. Elli is an officially accredited media with Fédération de la Haute Couture et de la Mode. Covering men's, women's and couture Paris fashion week with Design Art Magazine.

Elli has over 7 years of teaching experience in higher education Australia (at PSC!) and in France. She taught Fashion Photography at Parsons Paris- The New School, and MA Fashion Film & Photography at Paris College of Art.

Elli has written and  successfully delivered workshops including ‘Paris Fashion Week- Street Style FashionPhotography  since 2017.

Her images have appeared in premium public and trade magazines including Marie Claire, Votre Beaute (Greece), Surface (US),Inside (Australia), Il Tridente (Maserati, Italy), I-D Online, & Design-Art Magazine (Italy.)

International distinctions & awards

  • Permanent collection Luciano Benetton Imago Mundi Australia collection.
  • Finalist in SHOWSTUDIO fashion film awards for "oneiric" (UK.)
  • "I'mperfect Beauty" video installation exhibited in White Night Melbourne.
  • Published in Vivienne Westwood's book, "100 Days of Active Resistance."
  • 2 time nominee PX3 Prix de la Photographie Paris.
  • 8 time nominee and finalist in Black & White Spider awards (UK.)
  • BMW fashion photography winner (AUSTRALIA)

More of Elli's work can be seen here: https://elliioannou.com/about
F
or recent Paris Fashion Week work, please visit :https://www.instagram.com/elli_ioannou_photomedia/
https://vimeo.com/elliioannou

Admission
Process

Application Procedure

Workshop enquiries:

Andrew Denishensky from Entourage Travel
Call +61 418995 457  or email adenishensky@entouragetravel OR

Elli Ioannou Workshop Convenor

Call +61 414 173 494 or +33 6 27215077 elli.photomedia@gmail.com

(for further information or any photography enquiries)

Jim Davidson from Photography Studies College
Call +61 3 9682 3191 or email workshop_tours@psc.edu.au



Join us directly by payment of your $500.00 non-refundable deposit here.

Andrew Denishensky from Entourage Travel will then contact you to assist in arranging accommodation, insurance,visa and travel.

Checklist
  • Have you read our Narratives of Fashion Photography_Paris Fashion Week Guide?
  • Do you understand the Application Process?
  • You have the financial resources to participate in the workshop and understand the timing of payments.
  • Do you have a digital camera that shoots RAW and a computer with access to suitable photography software?
  • Does your accompanying partner share your interest in photography? If not we are pleased to discuss your choices with you.
  • Is your health and mobility is adequate to fully participate in the workshopr?
  • Have you checked current COVID 19 requirements for travel to France.
  • Do you have your own travel insurance requirements in place.
Entry Requirements

This workshop is designed for photographers at all levels who have a passion for fashion, travel and improving their image making.

All participants are expected to have basic-intermediate Digital SLR camera skills and working knowledge of their computer.

Participants must be 18 years of age or over

All participants must have their own travel insurance arrangements in place

Tuition Fees
& Enrolment

Tuition fees

INCLUDED IN THE FEES

  • • Intensive Workshop delivered by an internationally recognised fashion industry professional Elli Ioannou
  • • FULL day shoot (1 x10 hour day) @x2 related locations
  • • Full production of industry level fashion editorial
  • • Professional stylist/fashion editor
  • • Professional Hair and Makeup
  • • Professional Models X2
  • • Pre + Post Production (8 hours in total)
  • • Hire of room / AV for pre + post production
  • • Guidance for publishing & use of content for Instagram
  • • 2 French breakfasts per person (pastries + coffee or tea + juice)
  • • Closing dinner (Day 3 - drinks not included)
  • • Miscellaneous (shoot day snacks and water)

TUITION FEES (All prices are in Euros & Australian Dollars)

OPTION A - You have also booked Paris Fashion Week Workshop for January 2023 or completed the July 2022 workshop.

  • • 1700€ per participant ($A2820)
  • • Early Bird Until Monday 9 January 2023: 1530€ ($A2520)

Make your non refundable** $A500 deposit here

0PTION B - never participated in a Paris Fashion Week Workshop

  • • 2200€ per participant ($A3620)
  • • Early Bird Until Monday 9 January 2023: 1980€ ($A3260)

Make your non refundable**$A500 deposit here

0PTION C - Sign Up NOW for both the Paris Fashion Week and Narratives of Fashion workshops

  • • Bundle Price 3350€ per participant ($A5500)

Make your non refundable**$A500 deposit here

*Once we have received your deposit - you will be invoiced for the balance.

**Minimum numbers apply - please note if the minimum numbers are not reached by 9 January 2023, the workshop may not proceed.

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